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Matty Woodruff
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Matty Woodruff
Cross-Industry Thinker · Strategist · Creator
www.mattywoodruff.com | MattyWoodruff@gmail.com

I help leaders and teams adopt new technology, untangle manual processes, and build systems that scale. Also, I love to cook and run a small crafts studio.

Consulting

Operations expertise. Technical edge.

Weft & Whetstone is a software solutions firm led by operators, not just consultants: fractional leadership, product development, and planning for startups, small businesses, and software teams.

www.weftandwhetstone.com

Food

From my kitchen, with love.

Food brings people together. The kitchen is where it starts - recipes, captured creations, and reviews from my kitchen.

www.mattywoodruff.com/food

Crafts: MattyMade

A small studio where technology meets hands-on craft.

Original projects, process and material deep-dives, and a look at the studio itself. The same attention to detail that shows up in consulting, applied to physical things that either work or don't.

www.mattymade.com

Let's Connect

Whether you're looking for consulting, curious about crafts or food, or just want to have a good conversation. I read every meaningful message.

Open to: Advisory · Coaching · Consulting · Fractional · Freelance · Full-time · Speaking · Just chatting

Email

MattyWoodruff@gmail.com

LinkedIn

linkedin.com/in/mattywoodruff

Website

www.mattywoodruff.com

Food

Recipes, reviews, and more.

MattyMade CraftsCrafts

My small crafting studio, where technology and creativity come together to make something amazing.

Creative Professional

Hi, I'm Matty.

Matty Woodruff
Creator · Strategist Cross-Industry Thinker
Let's Connect!
Experience

What I've done, and what I can do.

Weft & WhetstoneW&W

Operations Expertise. Technical Edge. A software solutions firm led by operators, not just consultants.

Thoughts

Essays on AI, operations, and leadership from the coaching and consulting side of the work.

Spotlight
From the creative side
Captured Creation Carrot Curry Risotto and Seasoned Chicken

A golden risotto fragrant with curry and sweetened by slow-cooked carrot, the kind of base that builds flavor quietly and earns every bite. Seasoned chicken rests alongside, simply prepared and nothing in the way. A dinner built around warmth.

Carrot Curry Risotto and Seasoned Chicken
From the practice Technology AI Should Serve Your Process, Not Replace It

The better question isn't how your process should change for AI. It's where your current process is slower than it needs to be.

Technology Automation Without Strategy Is Just Faster Chaos

Why the companies getting the most from automation started with process design, not tool selection.

© 2026 Matty Woodruff
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